How Social Networking Launches Indies
September 14th, 2010In this day and age if you are not functioning within some sort of Facebook, Twitter, or Foursquare world, it may feel like you don’t exist. Chances are, some of you reading this blog post are not lacking a single profile to any of these sites.
The beauty of social networking has done service to those who do not have a professional agent and recording contract by serving as a platform for everyone in the world to share their talents. Sometimes it’s the actual lack of talent that lands you in the top spot. If you happen to stand out, you then gather a following (in some instances in cult form), and make your way to the top of Google’s “Hot Trends”, a prestigious recognition these days.
This goes the same for projects, not just individuals. In a recent post by Michael Cohn, advertising head during the first generation Kindle campaign, 5 indie movies were listed as impossible if it wasn’t for social networking.
By building an audience ahead of time the likelihood of success is much greater. It builds street cred for those producing the project and can launch their popularity. You will find that many successful indies, and those listed in Cohn’s artice, are spin offs of already popular movies/ideas. Is the perfect combination: stellar social networking + remakes or pre/post stories of productions that already exist?
There is an endless supply of this theory on YouTube where you will find the hits on videos are much higher for spoofs of popular vids. Much is contributed to tag words and their top listings in “related videos”. Not to mention most of them are
We here in the studio encourage back stories of our film seeing that we leave out the 9 years before the economic collapse we illustrate. We encourage you to take a shot at telling the story that leads up to Silver Circle. Hell, we’d love that!
