#MovieMonday – Hollywood Eyes Record Summer Box Office
April 23rd, 2012
The Wrap reports:
For Hollywood, summer is Prozac, Propecia and Viagra rolled into one.
With Spider-Man, Batman and the Men in Black all hitting theaters over the next four months, exhibitors and studios are feeling downright cocky these days.
“It will be the biggest box office on record,” Jeff Bock, an analyst with Exhibitor Relations, told TheWrap. “It’s not every summer we see this kind of firepower.”
Just how big will become clear on May 4 when Disney opens “The Avengers,” which brings together Thor, Captain America, Iron Man and assorted other Marvel superheroes. Reviews have been strong, and analysts predict that the movie could unseat “Harry Potter and the Deathly Hallows: Part 2” as the highest grossing opening weekend of all time.
If it does, it might not hold onto the crown for long, because Warner Bros. brings out “The Dark Knight Rises” on July 20, 2012 (pictured left).
“This is what a summer popcorn movie is all about,” Jeff Goldstein, executive vice president of domestic distribution at Warner Bros., told TheWrap. “I don’t want to oversell it, but this has elements that are ground-breaking and are really a thrill ride.”
That doesn’t even factor in Sony’s return to two of its most beloved franchises, “The Amazing Spider-Man” and “Men in Black 3,” Pixar’s girl warrior movie, “Brave,” or Universal’s fairy tale action film “Snow White and the Huntsman,” all of which enter the season with big budgets and major expectations.
Yeah, 2012 is a very big year for movies. There’s even another awesome film coming out this Summer called Silver Circle! But in all seriousness, even though our little independent film will not gross anything like Christopher Nolan’s blockbuster offering of Batman later this year, I can’t help but notice how many of this year’s big blockbuster films are based off of comics and animated series. Cool isn’t? Comic books and animation might be more mainstream than ever before. The public has an intense fascination with and love for them that only seems to have grown over the last decade of studios turning popular comic books into movies. Maybe it’s no coincidence that the world was destined to see Silver Circle in the Summer of 2012.
And don’t forget to visit our official website to learn more about the Silver Circle Movie:http://SilverCircleMovie.com
