Pop Friday

Broadcast TV and terrestrial radio have dominated the entertainment industry for quite some time. These dying technologies feature top-down content delivery systems, allowing a limited number of companies to choose what songs, movies, or television shows consumers are allowed to discover. Though this has been going on for decades, it’s about to come to a screeching halt.

The internet has unleashed a decentralized media delivery model that has already empowered a creative explosion that may some day be viewed in its significance alongside the Renaissance. Given the fact that broadcast television and radio formats are technologically inferior, it is only a matter of time before the mainstream of the world abandons them and begins choosing all their movies, music, and video programming based on search algorithms and social suggestions. We are living through the last, dying days of broadcast television. The future of entertainment media will take the form of grassroots-created, on-demand online content from indie providers all around the world. Let’s take a look at the potential ramifications.

Kill Your Television

CNN, MSNBC, Fox News, and other similar outlets deliver such poor news that Comedy Central routinely out-polls them with regards to which channel viewers trust to deliver the truth. Music Television, MTV, completely forgot to play music anymore about ten years ago. The History Channel provides virtually no historical content, favoring instead fictional shows tying every world event to an alien invasion.

Meanwhile, savvy viewers are connecting web-ready devices to their TVs, opting to get news from alternative sources like Russia Today and Al Jazeera. Music blogs are syndicating videos to platforms like these, piping in music from top indie bands in specific sub-genres. New voices are spreading propaganda-free viewpoints on blogging and podcast platforms.

Say Goodbye to Gatekeepers

Gone are the days depicted in the movie Airheads when a couple guys with pony-nubs in suits got to decide which bands are allowed to play music in public. The content delivery system for entertainment is slipping out of the hands of the corporate media industrial complex. Teenagers get their music in Soundcloud embeds over Twitter, rather than from the 10 artists presented on Total Request Live with Carson Daly.

Films can be created at a lower cost, allowing producers to turn to private investors or fan crowd-sourcing to raise money. Microfinance platforms take the extra pennies of people all around the world and convert them into viable funding sources.

After decades of losing a battle for exposure, indie movies and music are in the process of launching an historic comeback. The do-it-yourself business models originally conceived by punk rockers like Ian MacKaye and Jello Biafra are finally paying off, as extravagant, out-of-control budgets are no longer required in order to produce and distribute enjoyable content.

Some consumers still rely on television and radio for the majority of their entertainment content, simply out of habit, but, soon, the market won’t support this. When broadcast television and terrestrial radio finally lose their grip on mainstream entertainment, indie media will rule pop culture once and for all.

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